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Soap & Glory Original Series

“Soaking Up Life… with Emily Atack” – A Soap & Glory Original Series

Client

Soap & Glory (Boots UK)

Production Company

Boat Studios

Talent

Emily Atack (Host)
Guests: Laura Whitmore, Stacey Dooley, Oti Mabuse, Jill Scott and more

Platform

Digital Series – Online & Social Media

Overview

Boat Studios partnered with Soap & Glory to produce “Soaking Up Life… with Emily Atack” – a joyful, candid, and empowering original series celebrating confidence, honesty, and self expression.

Hosted by Emily Atack, each episode invites a well known guest into the Soap & Glory bathroom – an intimate, playful setting where conversations flow as freely as the bubbles. The guests share their personal journeys, challenges, and proudest moments in a relaxed and relatable way, reflecting the brand’s signature blend of humour, warmth, and authenticity.

Playful yet sincere, Soaking Up Life captured the spirit of Soap & Glory’s world – bold, confident, and gloriously unfiltered.

Objectives

  • Deliver a premium, personality led branded series that aligns with Soap & Glory’s fun and empowering tone.

  • Design a visually distinctive and instantly recognisable environment that brings the brand’s identity to life.

  • Capture the authentic chemistry and emotion between Emily Atack and her celebrity guests.

  • Create high quality still content optimised for digital and social storytelling.

Our Role

Boat Studios worked closely with Soap & Glory and Boots UK to bring this creative concept to life, from development through to on set production and post production.

Our responsibilities included:

  • Creative direction and production design, including the creation of the now iconic Soap & Glory bathroom set.

  • On set production management, working alongside brand, talent, and agency teams.

  • Photography direction and content capture, ensuring imagery reflected the brand’s distinct visual world.

  • Delivery of still assets for marketing, PR, and digital channels, capturing the energy and authenticity of each conversation.

Featured Guests

Each episode featured Emily Atack in conversation with some of the UK’s most loved and inspiring personalities:

  • Laura Whitmore – discussing identity, motherhood, and balance in modern life.

  • Stacey Dooley – reflecting on storytelling, purpose, and remaining grounded.

  • Oti Mabuse – sharing her journey of self-confidence, joy, and reinvention.

  • Jill Scott – opening up about resilience, teamwork, and life after professional sport.

Together, these conversations created a heartfelt and humorous exploration of what it truly means to “feel glorious.”

Creative Approach

Boat Studios brought Soap & Glory’s aesthetic to life with a playful yet cinematic vision:

  • Soft, radiant lighting and warm pink tones reflecting the brand’s iconic look.

  • Candid, conversational photography that felt inviting and real.

  • Editorial composition and styling that balanced glamour with approachability.

  • A focus on emotion and connection, making each moment feel authentic and spontaneous.

Results

  • Delivered a high impact content series that elevated Soap & Glory’s digital storytelling.

  • Captured standout imagery used across brand campaigns, PR, and social media.

  • Strengthened Soap & Glory’s positioning as an empowering, relatable, and joy filled brand.

  • Reinforced Boat Studios’ expertise in delivering creative, talent led branded content for major consumer brands.

Impact

“Soaking Up Life… with Emily Atack” stands as a celebration of real conversation, laughter, and self expression. Through thoughtful production, engaging storytelling, and premium creative execution, Boat Studios helped Soap & Glory connect with audiences in a way that felt genuine, uplifting, and gloriously true to the brand.