ROYAL ASCOT X LONGINE
Royal Ascot Real Time Content Production for Longines & VIP Guests
Client
Royal Ascot
Brand Partner: Longines
Production Partner: Boat Studios
Location
Ascot Racecourse, UK
Overview
Our production company was commissioned to deliver end to end photography and real-time content production for Royal Ascot, one of Britain’s most prestigious social and sporting events.
Working across two major activations, including a Longines luxury experience and a VIP Summer House lounge our team captured and delivered over 4,000 high quality images to influencers, celebrities, and brand partners in real time.
This large scale operation combined live shooting, instant editing, and on site delivery, ensuring guests received beautifully presented content almost instantly – including engraved silver photo frames for Longines VIPs.
Objectives
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Capture premium lifestyle and event imagery of Longines brand activations and VIP guests throughout Royal Ascot.
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Deliver professionally edited photographs in real time for immediate use on social media and PR platforms.
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Provide personalised, tangible keepsakes for Longines guests through framed photo prints produced and engraved on-site.
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Maintain luxury brand aesthetics aligned with Royal Ascot’s prestige and Longines’ timeless elegance.
Our Role
Our production team designed and executed a seamless real time image pipeline, enabling guests and brand partners to receive professional photographs within minutes of capture.
Key responsibilities included:
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Live event photography across both activations, focusing on influencers, celebrities, and VIP guests.
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Instant editing and retouching handled by an on-site team to maintain consistent colour grading and brand alignment.
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Real time delivery system via personalised QR codes, allowing guests to instantly download their photos.
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Luxury presentation for Longines: engraved silver frames printed and hand delivered to guests during the event.
Creative Approach
Our visual direction emphasised sophisticated lifestyle storytelling – capturing the energy, elegance, and exclusivity of Royal Ascot through:
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Bright, natural lighting and vibrant tones to highlight fashion, refinement, and summer atmosphere.
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Composition techniques that showcased Longines branding subtly within candid guest interactions.
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Editorial quality imagery blending luxury portraiture with spontaneous social moments.
Results
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Delivered 4,000+ edited photographs across both activations within the event duration.
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Achieved instant content delivery through a fully automated QR based system, enabling same day social sharing by guests and influencers.
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Enhanced brand experience and visibility for Longines through premium, real time visual storytelling.
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Delivered bespoke engraved photo frames in real time, reinforcing Longines’ reputation for precision, craftsmanship, and exclusivity.
Impact
This project showcased our team’s ability to operate at scale – combining creative excellence, technical precision, and logistical efficiency. By merging luxury aesthetics with innovative real time delivery, we helped Longines and Royal Ascot create a truly memorable, shareable guest experience that bridged event luxury and digital immediacy.
