Select Page

JBL | Snow Party

JBL Snow Party – Val Thorens

Clients

JBL
Toyota
Lamborghini

Production Partner

Boat Studios

Location

Val Thorens, French Alps

Overview

Boat Studios was commissioned to cover the JBL Snow Party in Val Thorens, a high energy alpine event combining music, luxury partnerships, and immersive brand experience. Set in Europe’s highest ski resort, the activation featured creator attendance, VIP guests, and collaborations with DJ sets from Tiger Lily and leading global brands including Toyota and Lamborghini – who brought their own branded elements and vehicles to the mountain environment.

The event demanded a production team capable of capturing its intensity, scale, and brand diversity. Boat Studios was selected to photograph the full experience and deliver polished content suitable for immediate use across JBL and partner channels.

OBJECTIVES

  • Capture hero content showcasing JBL’s identity alongside Toyota and Lamborghini’s elevated brand presence.

  • Document performances, VIP moments, crowd energy, and mountain lifestyle.

  • Deliver a curated gallery of refined images for same day and next day publishing across social, press, and brand campaigns.

  • Reflect the premium, bold, music-driven feel of the Snow Party while highlighting the luxury automotive partnerships.

OUR ROLE

Boat Studios acted as Mastercard’s on site visual content partner, focusing on delivering high quality, brand aligned imagery at speed.

Key responsibilities included:

  • Full event photography dedicated to Mastercard’s speakers, panels, and sessions.

  • Coverage of brand ambassadors, partner interactions, product showcases, and networking moments involving Mastercard.

  • Delivery of same day edited photographs to support time sensitive communications, PR opportunities, and social engagement.

  • Working closely with Mastercard’s team to prioritise assets that reflected the company’s strategic messaging and innovation narrative.

Creative Approach

Our visual direction focused on capturing:

  • Energy and atmosphere – the scale of the Snow Party and the excitement of the crowd.

  • Brand alignment – strong visuals of JBL, Toyota, and Lamborghini within the alpine environment.

  • Lifestyle storytelling – the fusion of skiing culture, mountain light, and festival style moments.

  • Luxury and performance aesthetics – incorporating the automotive partners’ vehicles and design language into dynamic, high impact compositions.

We delivered vibrant, clean edits designed for social first campaigns, brand pages, and creator amplification.

Results

  • Provided JBL, Toyota, and Lamborghini with a full suite of polished imagery for immediate publication.

  • Captured the breadth of the event – from stage action to mountain side automotive showcases.

  • Supplied content used across social media, digital campaigns, and brand partner communications.

  • Helped amplify the Snow Party’s visibility through strong, engaging visuals that highlighted all partner brands.

Impact

The JBL Snow Party brought together music, lifestyle, and two major automotive partners in one of Europe’s most iconic ski destinations. Boat Studios delivered cohesive, dynamic content that showcased the collaboration between JBL, Toyota, and Lamborghini, translating an unforgettable Alpine activation into a compelling visual story.

Through fast workflow, strong creative vision, and brand aware execution, we helped each partner extend the reach and resonance of the event far beyond Val Thorens.

JBL | EMEA Product Launch

Club JBL London – EMEA Product Launch

Client

JBL

Production Partner

Boat Studios

Location

London, UK

Overview

Boat Studios was commissioned to capture Club JBL London, the official EMEA product launch for the new range of JBL portable speakers and headphones, including the Flip 7, Charge 6, PartyBox 520, PartyBox Encore 2, and the JBL Tour ONE M3 headphones. The event was designed as a fully immersive brand experience, bringing together press, influencers, distributors, and long term JBL partners for an evening built around content creation, product interaction, and live music.

The venue was divided into multiple interactive zones, including a London Tube inspired headphone demo area, a main Club Room with live performances, a product evolution space, and a themed “Flip’n’Fry” food and afterparty area. Each zone provided intentional visual opportunities, making premium, fast-turnaround event photography essential to the success of the launch.

OBJECTIVES

Boat Studios was tasked with delivering photography that would:

  • Showcase JBL branding and product presence across all zones.

  • Highlight guests and influencers engaging naturally in the experiential spaces.

  • Capture both posed and candid moments to support JBL’s real-time social strategy.

  • Focus strongly on influencer-led content, especially the official JBL Squad, to maximise social output and brand visibility on launch night.

  • Document live performances from JBL & Martin Garrix Music Academy talent and headline act Rudimental.

  • Provide high-quality imagery suitable for press, partners, and digital channels.

OUR ROLE

Boat Studios delivered full event photography covering all experiential areas, talent, and live performances. Our photographers were embedded throughout the venue, ensuring each zone was captured in a way that highlighted both the product features and the atmosphere of the launch.

Key responsibilities:

  • Photographing guests and influencers interacting with products in all activation zones.

  • Producing branded imagery featuring the JBL Squad across individual and group setups.

  • Capturing lifestyle moments, performances, and crowd energy in the Club Room.

  • Documenting product demos, creator interactions, and behind-the-scenes moments.

  • Providing a curated selection of polished images for immediate use across JBL’s social media and PR channels.

Event Zones Covered

JBL Tour ONE M3 Tube

A London Tube themed entrance space designed for headphone demos. We captured natural guest interactions, product handling, and brand storytelling through the environment design.

JBL Club Room

The main performance space featuring immersive lighting, staging, and photo opportunities. Photography included artists on stage, crowd reactions, influencer moments, and key talent appearances.

JBL Product Area

A dedicated zone showcasing the evolution of the JBL Flip series, the Charge 6, and the PartyBox lineup. Our coverage focused on clean, product forward photography and guest engagement.

JBL ReCharge Zone

A relaxed area with seating and creative backdrops for content capture. The focus was portable speakers and headphones, with candid storytelling around comfort, design, and lifestyle use.

JBL Flip’n’Fry

A themed chicken shop environment centred on the Flip 7 product. Guests were photographed enjoying food, music, activations, and the evening afterparty setup.

Creative Approach

Our visual strategy emphasised:

  • Lifestyle-driven photography to show natural use of JBL products.

  • Bold, branded setups highlighting the colours and identity of JBL across all touchpoints.

  • Influencer-first content, supporting the brand’s social amplification goals.

  • Energetic performance imagery, capturing the excitement of the live shows.

  • Candid, authentic interactions between creators, guests, and products.

We ensured that every activation zone yielded a strong mix of editorial, social-ready, and brand-focused images.

Results

  • Delivered a comprehensive suite of event imagery showcasing every activation zone, performance, and brand element.

  • Captured a large volume of influencer driven content designed for immediate social posting.

  • Produced a balanced selection of product-focused, lifestyle, and performance images for use across JBL’s EMEA marketing, PR, and digital platforms.

  • Supported JBL’s goals of maximising visibility for the new Flip, Charge, PartyBox, and Tour ONE M3 product lines.

Impact

Club JBL London successfully launched JBL’s new portable audio range with an immersive, content rich experience. Boat Studios provided the visual foundation for the event’s online impact, ensuring the brand, products, and talent were showcased with clarity, energy, and creativity.

By focusing on influencers, product interaction, and environment led storytelling, we delivered imagery that amplified JBL’s presence across the EMEA region and solidified the launch as a standout moment in the brand’s yearly calendar.