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CANDY KITTENS | JAMIE LANG

CANDY KITTENS – LONDON

Client: 

Candy Kittens


Agency:

                                                                          

Production Partner:

Boat Studios                         

Location:

London, UK

Overview

To mark the launch of Candy Kittens Smittens, we were brought in to capture behind-the-scenes content across the entire campaign rollout — from high-energy advert shoots and comedic skits to public product handouts. The goal was to document the momentum of the launch in real time, creating engaging social-first content that felt authentic, immediate, and full of personality.

We embedded ourselves within the production environment, filming the creative process as it unfolded. From lighting setups and talent direction to candid crew moments and reset chaos, we focused on showcasing the craft behind the polished ads. The BTS coverage added depth to the campaign, revealing the scale and energy behind the brand’s creative output while maintaining a playful, fast-paced tone.

Key Deliverables

  1. BTS Reel

    • Captured  on set shenanigans, relatable moments  and humanising processes.

    • Edited for internal use and social media campaigns.

    • Delivered in multiple formats optimised for Instagram and brand channels.

  2. Influencer and BTS Photography

    • Candids of attending influencers .

    • Group and candid moments at  a variety of shoots.

    • Behind the scenes content for social story coverage.

Objective

Deliver high-end photography and videography that captured:

  • The fun and exciting atmosphere  of the launch events and content creation.

  • Talent, influencer, and public experiences.

  • A BTS reel encapsulating the energy and exclusivity of the event.

The visuals would support Candy Kittens social and PR strategy, reflecting the brand’s ethos of boldness, playfulness and modern indulgence .

Creative Approach

Tone & Style:
The visual narrative was designed to be bold and express a unique playful atmosphere.

Visuals focused on:

  • Natural light and colour accuracy to preserve the product’s aesthetic.

  • Candid yet composed moments showcasing influencers in effortless style.

  • Effortless integration of Candy Kittens sweets within every frame.

 

Results

  • Extensive visual library delivered in high  resolution format for Candy Kittens and PR use.

  • The BTS  reel  became a key internal and external showcase of Candy Kittens brand positioning.

  • The event visuals effectively communicated  Candy Kittens as a  human brand focussed on making content and products that  are fun and engaging.

Takeaways

By embedding ourselves across every stage of the Smitten launch, from advert and skit production to live street handouts, we were able to transform behind the scenes access into high-performing, social-first content. The result was more than documentation; it was an extension of the campaign itself. Our coverage gave Candy Kittens a dynamic bank of authentic, high-energy assets that amplified reach, strengthened audience connection, and sustained momentum well beyond the initial release.