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gREY GOOSE

Grey Goose Altius Global Launch – Ibiza

Client

Grey Goose (Bacardi)
Agency: Ogilvy                                                                            Production Partner: Boat Studios                          Location: Ibiza, Spain

Overview

To mark the global launch of Grey Goose Altius, Bacardi partnered with Ogilvy to host an exclusive three day event in Ibiza. Set against the island’s breathtaking coastal backdrop, the launch celebrated the luxury vodka’s debut through an immersive guest experience featuring premium hospitality, world class entertainment, and curated visual storytelling.

The event culminated in a private villa party headlined by actor and DJ Idris Elba, followed by an after party at Club Chinois. The content created from the weekend served both global brand storytelling and influencer marketing purposes, designed to highlight the product’s sophistication and aspirational lifestyle positioning.

Key Deliverables

  1. 60 Second Hype Reel

    • Captured guest arrivals, villa ambience, Idris Elba’s DJ set, and vibrant energy of the crowd.

    • Edited for internal use and global social media campaigns.

    • Delivered in multiple formats optimised for Instagram and brand channels.

  2. Influencer and Lifestyle Photography

    • Portraits of attending influencers across Western European markets (France, UK, Italy, Spain, Netherlands).

    • Group and candid moments at dinner, lunch, and the launch event.

    • Behind the scenes content for social story coverage.

  3. Product & Environment Imagery

    • Grey Goose Altius bottle and cocktail serves captured across varied lighting conditions (sunset, midday, club).

    • Shots of brand rituals such as the “Altius Parade” and signature cocktail moments.

  4. After Party Coverage at Club Chinois

    • Dynamic nightlife photography featuring the product integrated within the iconic Ibiza club environment.

    • Focused on energy, exclusivity, and premium nightlife associations.

Objective

Deliver high-end photography and videography that captured:

  • The elevated atmosphere of the launch events.

  • Talent, influencer, and guest experiences across the weekend.

  • Hero product moments showcasing Grey Goose Altius in its natural, luxury environment.

  • A 60 second hype reel encapsulating the energy and exclusivity of the event.

The visuals would support Grey Goose’s global social and PR strategy, reflecting the brand’s ethos of refinement, elegance, and understated luxury.

Creative Approach

Tone & Style:
The visual narrativex was designed to exude sophistication, exclusivity, and natural luxury, while maintaining a lively, celebratory atmosphere. Photography focused on:

  • Natural light and colour accuracy to preserve the product’s aesthetic.

  • Candid yet composed moments showcasing guests and influencers in effortless style.

  • Elegant integration of Grey Goose Altius branding and serves within every frame.

Visual Storytelling:

  • Scenic Ibiza landscapes were paired with close up detail shots to balance place, product, and people.

  • Influencer portraits and content moments were staged to blend authenticity with aspirational appeal.

  • Key product moments, including cocktail preparation and “Snow Shot” serves, were highlighted through cinematic lighting and crisp compositions.

Results

  • Extensive visual library delivered in high and medium resolution formats for global Bacardi and PR use.

  • Multi market influencer content successfully integrated into the brand’s global launch communications.

  • The hype reel became a key internal and external showcase of Grey Goose’s elevated brand positioning.

  • The event visuals effectively communicated Grey Goose Altius as a modern icon of refined luxury and celebration.

Takeaways

This project demonstrated the importance of aligning creative production with brand strategy, ensuring every image reinforced Grey Goose’s identity while capturing the spontaneity and excitement of an Ibiza celebration. Through seamless collaboration between Ogilvy, Bacardi, and the creative team, the launch visuals embodied the essence of Altius: pure, elevated, and timeless.