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CHOOSE LOVE | VIRGIN

Choose Love x Virgin – Charity Event

Clients

Choose Love
Virgin

TALENT

Ella Eyre

Production partner

Boat Studios

Location

Regent Street, London

Overview

Boat Studios was commissioned to capture the Choose Love x Virgin charity activation on Regent Street – a vibrant public event combining humanitarian purpose with cultural impact.

The collaboration brought together Virgin, a brand recognised for championing social good, and Choose Love, a global organisation supporting displaced people. The event featured a special live performance by Ella Eyre, drawing crowds and creating a powerful moment of collective energy and awareness in the centre of London.

OBJECTIVES

  • Document the event with high quality photography and videography that reflected the energy, purpose, and atmosphere of the activation.

  • Highlight Virgin’s collaboration and on site presence, capturing branded elements, spokesperson moments, and public engagement.

  • Provide real time content delivery to support both brands’ social channels and media outreach.

  • Produce a same night highlight reel to extend the momentum and drive ongoing engagement.

OUR ROLE

Boat Studios delivered full photography coverage and rapid video turnaround throughout the activation.

Key responsibilities included:

  • Capturing the event from start to finish, including branding, crowds, moments between guests, and Ella Eyre’s performance.

  • Delivering 400 edited images in real time, enabling both Virgin and Choose Love to post instantly across digital platforms.

  • Filming, editing, and releasing a social ready highlight reel on the same night.

  • Working closely with the teams on site to ensure content accurately reflected the partnership and supported their communication goals.

Creative Approach

Our visual direction blended authenticity with polished event storytelling:

  • Brand forward coverage, ensuring Virgin’s involvement was present and recognisable without overpowering the charity narrative.

  • Energetic performance visuals, capturing the excitement of Ella Eyre’s set.

  • Candid, human focused photography, reflecting the community driven spirit of Choose Love.

  • A consistent colour grade and style across real time edits for seamless use across press and social.

Results

  • Provided both clients with 400+ professionally edited images delivered live during the event.

  • Produced a same night highlight reel, extending reach and visibility while the event was still trending.

  • Supported strong online engagement for both Virgin and Choose Love through immediate, high quality content.

  • Created a cohesive visual package that showcased the success of the collaboration and the atmosphere on Regent Street.

Impact

This project demonstrated how effective creative support can elevate a purpose driven activation.
The combination of real time delivery, polished visual storytelling, and strong brand representation helped both Virgin and Choose Love expand the reach of their message and maintain momentum beyond the event itself.