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BACARDI CAMILA CABELLO

Bacardi x Camila Cabello – Album Launch Party at The Box, London

Client

Bacardi
Artist Partner: Camila Cabello

Production Parter: Boat Studios

Location

The Box, London

Overview

Our production company was commissioned by Bacardi to capture the exclusive album launch party for global artist Camila Cabello, hosted at The Box in London.

The event brought together VIP guests, influencers, media, and brand partners for a night of music, celebration, and creative storytelling – blending Bacardi’s energy and Camila’s artistry in a vibrant, high impact setting.

Our team was tasked with producing real time event coverage, delivering photography and video content to creators and media outlets during the event itself, enabling instant online sharing and amplifying Bacardi’s brand presence in the cultural conversation.

Objectives

  • Capture the atmosphere and key moments of the Bacardi x Camila Cabello album launch, including celebrity arrivals, live performances, and branded activations.

  • Deliver high quality edited photos and video content in real time, allowing creators, influencers, and press to access and share visuals the same night.

  • Amplify Bacardi’s global reach through rapid, shareable social content and earned media coverage.

Our Role

Our production team managed on site photography, videography, editing, and content distribution, all in real time.

Key elements of delivery included:

  • Rapid turnaround photo editing and video highlights available within hours of capture.

  • Live content distribution via a secure QR code system for creators, influencers, and PR teams.

  • Coordination with Bacardi’s brand and media teams to ensure cohesive storytelling and immediate online publishing.

  • Creative direction and visual continuity, ensuring all content aligned with Bacardi’s youthful, energetic brand tone.

Creative Approach

The event’s creative direction focused on the fusion of music, nightlife, and brand identity – balancing Bacardi’s vibrant energy with Camila Cabello’s distinctive artistic style.

Our approach combined:

  • Dynamic camera work and immersive editing to capture the atmosphere of The Box.

  • Candid and lifestyle focused photography highlighting VIP guests and influencers.

  • Brand integration through lighting, signage, and colour tones consistent with Bacardi’s visual identity.

Results

  • Photos and videos delivered in real time, empowering influencers and media to post same-night coverage.

  • Achieved 23+ pieces of earned and paid coverage across top tier outlets.

  • Generated over 100 social media posts, reaching a combined audience of 4 million.

  • Total campaign reach: 42 million, amplifying both Bacardi and Camila Cabello’s collaboration across social and press channels.

Impact

This project demonstrated our team’s ability to execute real time creative production for high profile global brands. By combining speed, precision, and luxury level visual storytelling, we delivered content that drove substantial engagement, media pickup, and cultural impact, all within hours of the event.