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AVEENO | NICOLA ROBERTS

PROJECT OVERVIEW

Client: Aveeno 
Production Partner: Boat Studios                               Agency: Ogilvy
Talent Partner: Nicola Roberts
Activation: Aveeno Age Renewal Launch Campaign
Key Assets: Hero film, short form social content, event appearance, media interviews

EXECUTION

Creative Concept:
Ogilvy developed a concept centered around authentic storytelling – showcasing Nicola Roberts in a self portrait studio environment, speaking openly about her relationship with ageing, beauty, and confidence.

Production Approach:
The shoot emphasized simplicity and intimacy, with neutral oat and white tones reflecting Aveeno’s brand identity. Natural, glowing hair and makeup reinforced authenticity, while minimal props and soft lighting enhanced the emotional tone.

OBJECTIVES

  • Introduce Aveeno’s Age Renewal Face Range – featuring a plan based retinol alternative gentle enough for sensitive skin.

  • Position Aveeno as a brand that celebrates “ageing gratefully,” connecting skin health with emotional wellbeing.

  • Create authentic, storytelling led content that resonates across digital channels and press.

  • Drive awareness and engagement through a multi platform launch combining earned media, influencer authenticity, and emotional storytelling.

IMPACT

The Aveeno x Nicola Roberts campaign effectively combined authentic emotion with brand storytelling, reinforcing Aveeno’s position as a trusted skincare brand for sensitive skin.

Through Nicola’s candid reflections and Ogilvy’s refined creative direction, the content built a strong emotional connection with audiences, delivering high quality, evergreen assets for ongoing use across digital and PR platforms.

The collaboration exemplified how simplicity and sincerity in storytelling can elevate brand purpose, inspiring audiences to embrace “ageing gratefully.”

Shoot Deliverables:

  • 1x Hero Film (2 minutes): A heartfelt, face to camera video featuring Nicola’s reflections on ageing and confidence.

  • 6x Short Form Social Assets: Thematic edits exploring beauty, fashion, career, self love, and behind the scenes moments.

  • Stills Package: Thumbnails for videos, product shots and BTS content for media usage and socials.

Content Rollout:
Assets were strategically distributed across Aveeno’s Instagram, TikTok, YouTube, and Nicola’s organic channels, ensuring cross platform visibility and engagement.