LEGO X SEGA

We partnered with SEGA to bring the launch of the LEGO SEGA Mega Drive to life through a collection of engaging social-first content. Celebrating the nostalgia of one of gaming’s most iconic consoles, we produced a dynamic launch film alongside a suite of photography to showcase the new LEGO build. Delivering the video in multiple formats for social platforms, alongside a complementary library of stills, we created a versatile content package designed to build excitement around the release and connect with both long-time SEGA fans and a new generation of LEGO enthusiasts.