sAMSUNG
Working in partnership with Ogilvy, we created a suite of social-first content for Samsung’s latest Galaxy devices, bringing the Galaxy Z Fold8 and Galaxy Watch Ultra2 to life through entertainment, talent and real-world experiences.
For the Galaxy Z Fold8, we produced a series of social assets designed for TikTok and Instagram, alongside a fun, character-led skit featuring Harrison Osterfield, Amelia Gething and William Wade — combining product storytelling with a playful, creator-focused approach.
For the Galaxy Watch Ultra2, we took the production outdoors to the Brecon Beacons in Wales, capturing the intensity of a long-distance race and following athletes as they put the watch through its paces. The resulting social content showcased the Ultra2’s performance, tracking and durability in a demanding real-world environment — from the trail to the finish line. Samsung positions the Ultra2 specifically around high-intensity sport, outdoor adventure, precise GPS and trail running.