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sEGA | LAMBOGHINI

Results

Instagram Performance: The campaign generated record-breaking engagement, rapidly amplifying both Sega’s and Lamborghini’s brand narratives during a high-visibility sporting event.

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Project Overview

Client: SEGA
Production Partner: Boat Studios
Brand Partner: Lamborghini
Activation: Bologna vs Milan football match, Italy
Key Vehicles: Lamborghini Revuelto, wrapped in Sonic and Knuckles artwork.

 

Objectives

  • Leverage the brand power of Sonic, Knuckles, and Lamborghini with engaging, shareable content to celebrate Sega’s partnership with Lamborghini.

  • Deliver rapid, high-impact digital content for the Bologna vs Milan game, maximizing real-time audience engagement across Lamborghini’s Instagram and other digital channels.

  • Provide both internal and external case study films and a photo album to support ongoing marketing for all brands involved.

DELIVERABLES

  • Two comprehensive case study films (internal and external focus)

  • Curated photo and video album optimized for social and digital campaigns

  • Strategic content rollout plan supporting both brands’ global marketing objectives

Execution

Creative Concept: Boat Studios wrapped a new Lamborghini Revuelto with a special Sonic and Knuckles livery, making the supercar a show-stopping centerpiece at the Bologna vs Milan football match.

Production Approach: Boat Studios stationed teams for on the ground, real time shooting and editing, enabling posts to go live on Lamborghini’s Instagram page within hours of the event.

Assets Delivered:

    • Same day video edits and social content

    • High resolution photo album

    • Dynamic reels and story content tailored for Lamborghini’s Instagram and cross-posting to Sega’s channels

    • Internal and external case study films for use in B2B communications and digital marketing

      Impact

      The campaign successfully merged pop culture icons with automotive prestige, captivating the audience through real time, visually dynamic storytelling. The partnership between Boat Studios, Sega, and Lamborghini not only produced stand-out social metrics but also provided lasting content assets for multi-channel use, setting a new benchmark for sports and gaming brand collaborations.